From Idea to Living Community in One Month

A small origin story about how Trygt Hundepass came to life — and why it became more than a service

It all began quietly, in the middle of December. Not as a project, not as a business idea, but as a simple thought in our home:

We have time. We have warmth. We have a home that can welcome one more dog. Maybe we could help a little?

Maria is at home full‑time, and we’ve always had a close relationship with animals. It wasn’t more complicated than that. We wanted to give something back to the four‑legged friends who have given so much to us, and it has been a shared interest for years.

But instead of posting a random ad, I felt this deserved more. A bit of structure. A bit of care. A language that reflected what we truly wanted to offer: safety, calm, and presence.

So around December 15th, I started building a small website. Not with big plans, but with a desire to do it properly.

And on December 21st, Trygt Hundepass in Bergen went live.

We expected nothing. It was the middle of the holiday season. But already in the first days, something began to happen:

• people stopped and read

• some sent in forms

• some asked about puppy care

• some wanted a Fastpass

• some wanted to know more about us

It wasn’t the volume that surprised us — it was the rhythm. It felt like people recognized something they had been missing: a calm, home‑based alternative to kennels and stress.

At the beginning of January, things started to take shape. More inquiries. More puppy owners. More people wanting recurring care. And suddenly we had something we didn’t expect:

A stable, predictable income — from something we already do and genuinely enjoy.

We’re already on track for around 40,000 NOK in annual income from our own hosting, after just half a month into the year. Not because we “scaled”, but because we opened our home in a warm and orderly way. At the same time, our websites began receiving traffic from all over the world. We launched in five countries: Norway, the USA, Brazil, Singapore, and the Netherlands. But the response also came from countries we hadn’t touched:

Denmark, Austria, Switzerland, Australia, China, and the UK.

A clear sign that this wasn’t just a service. It was something people recognized — regardless of language or location.

And that’s when we understood something important:

This isn’t just dog care. This is a new way of thinking about dog life — a warm, home‑based community that doesn’t resemble kennels, institutions, or traditional service logic. It is a category emerging because people and dogs need something different from what exists today. Something calmer. Something closer. Something real.

And now, one month after it all began, here we stand:

• with Fastpass clients

• with puppy owners seeking rhythm and safety

• with a website that is alive

• with global response

• with a model that is sustainable from day one

• and with a sense that this is bigger than us

What matters most now is building this slowly and truthfully. We start in Norway. We build host families. We let the stories live. And when the rhythm shows us new places, new cities, new countries — then we open new nodes.

Not before. Not faster. Not harder.

Only in the right tempo.

Thank you for following our journey. This is only the beginning.